Tell me what’s going on.

You do not need a polished brief. What changed, what can you see, and which decision or outcome is now at stake?

Start with the signal.

Write this as you would explain it to another leader. Technical detail is welcome when it matters, but it is not required.

  1. What changed?Give the immediate context.
  2. What can you see?Describe the symptom, risk or decision.
  3. Why now?Say what becomes expensive if nothing changes.

Send the context.

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I’ll use these details only to read and reply to your enquiry. Prefer email? Write to dan@thestartupcto.dev.